comScore analytics suggest Windows Phone is still behind BlackBerry

A couple days agone, we reported some encouraging news from Strategy Analytics that showed that Windows Phone had overtaken BlackBerry in Q4 2022 for the number 3 spot among mobile operating systems in the United states. Non to be outdone, marketing analytics firm comScore released a contradictory written report yesterday that claims BlackBerry is even so holding on to the coveted third identify position.

According to comScore's findings, Microsoft's share of the mobile market place decreased from 3.half-dozen% of smartphone users in the U.s. to but 2.9%, while BlackBerry fell two points from 8.four% to 6.4%. Despite the larger drop, BlackBerry users nonetheless outnumbered Windows users in Q4. Both platforms cruel well below Google's 53.4% and Apple's 36.3%.

And so what are we to make of these conflicting numbers? Well, the truth is that we tin't be sure. comScore's numbers are derived "an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older," which loosely translated, is a user poll. And like whatever poll, the results may or may non be indicative of the actual population. Based on their results, Strategy Analytics presumably uses a different tactic to gather their data. In that location's no definitive way to know which is more accurate.

What we do know is that Windows Phone 8 has seen very strong sales, thanks in large part to Nokia'due south Lumia line of handsets. In the 3 months since its release, Windows Phone 8 has outpaced Windows Phone 7, l.01% to 49.99%. Sales of Windows Phones are style up, fifty-fifty if they have not kept pace with the overall smartphone market place.

In the end, even though it's exciting to see reports of Windows Telephone overtaking BlackBerry and disheartening to read the contrary, we really cannot say who is alee in the battle for number three. All we tin can practise is study on the reports. History will make up one's mind.

Source: comScore; Via: BGR

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